Appletiser SA Pty., Ltd.

All great concepts begin as a simple idea. Appletiser is no exception. The vision of Edmond Lombardi, Appletiser is developed with the help of Swiss technology. Together they create a healthy, lightly carbonated refreshing apple drink. Appletiser is so popular, that it attracts the attention of the Coca-Cola Company. The beverage giant is so impressed by the sparkling apple drink, that it purchases a 50% stake in it. The Appletiser family announces two new arrivals, Red and White Grapetiser. 100% pure sparkling grape juice with a distinct Muscat bouquet, Red Grapetiser has a rich full-bodied taste, while its sister White Grapetiser is crisp, fruity and refreshing. Appletiser is a marketing success, both locally and abroad. Hard work deserves to be rewarded. The MacMillan Interbrand Survey recognises Appletiser as one of the world's top three hundred brands. Appletiser is re-launched. To fit in with its new positioning, a contemporary, stylish green bottle is designed and launched globally. The Appletiser logo is updated and a new pay-off line, "Deliciously Good For Me", is launched. The new line actively communicates the product benefits, along with the great taste, to consumers. Appletiser is awarded second coolest beverage brand in the Sunday Times Generation Next Survey. This accolade is achieved for two successive years in 2009 and 2010.